Have you ever wondered how to get more traffic from Pinterest to your website? Or found yourself scratching your head on why you aren’t gaining any traction on Pinterest in the first place? You’ve got all the right keywords, aesthetically your pins are beautiful and they’re getting saved. But that’s where it ends. There may be one missing ingredient to help users take that next step and drive them back to your website.
I can save pins till the cows come home but I will never take action unless that specific pin gives me a reason to convert. What call to action are you giving users to go back to your website?
There are a few different ways, but today we’re focusing on blog traffic. I wanted to provide you with some examples for Photographers, Artists, Videographers, Musicians and Makeup Artists, to get the gears turning. So let’s dive in.
When it comes to showcasing your work, do you show the entire process or are you only showing the beginning and the end?
By keeping the rest of the process under wraps how can the consumer understand how much time, effort and energy went into each piece? If you allow your audience into your creative process, you can highlight who you are as an artist, the dedication to your craft AND the value you are providing.
So, let’s say you create a blog post that showcases a piece from your collection, you take photos of concept stages (sketches, mood boards, journal entries), the colour palette, the piece half done, the story behind it, what mediums you’re using and how, then the finished product.
Rather than just a photo of the end product, you are giving the incentive to follow the creative journey.
Rather than someone searching for images to save to a board to show their photographer what they want, you want to be the photographer they search for.
So, if you were to create a blog post called “Questions to ask your photographer prior to your shoot” or “The 3 shots you NEED to get on your wedding day” (and provide examples from past shoots you’ve done), that gives the user the incentive to go back and find out.
Not only are you providing value and giving them inspiration, but you are then the authority voice who knows their stuff, who they would then consider following or purchasing from.
Quite similar to photographers but you have the added bonus of an eye catching pin, one that moves ta-da!
Depending on who your ICA (Ideal Client Avatar) is what will ultimately determine the content you produce. So let’s go through two examples.
One – Wedding Videographer, create a blog highlighting the benefits of video for a wedding, when the day goes by so fast you want to replay it again and again, and with video you can. Create a Pin with snippets of video to stand out from the feed and again giving the incentive to click through.
Two – Corporate Videographer, create a blog highlighting the benefits of personal branding to a company or small business. Give them statistics and examples of how video can create the know, like and trust effect. Develop a Pin “How video can accelerate your business growth” or “How to showcase your personality through compelling video”.
Once again, utilising images from shoots or BTS shots are incredible for inspiration and a “save for later” vibe. However that isn’t giving someone a reason to click through. We want them to be intrigued and have a sense of FOMO when stumbling on your Pins.
Highlight a recent shoot or BTS of a client and provide close-ups of the look you did and why that specific look was chosen. Talk about the tools you used, the tones and tips of how someone could replicate that look for themselves. You could title the Pin “How to create this dewy look using only liquid products” or “Why you need cream blush in your kit” or “Emphasise your eyes using this technique”.
You can also utilise video here with a BTS shot of applying product (I love a good highlight application video) and using that to stand out and drive users back to a blog post.
How are you cultivating your fan base? As a musician or band there is a large focus on auditory platforms, obviously.
However Pinterest can be a prime place to direct your fans back to your website (remembering that it’s a visual search engine) and let them know about recent news, upcoming gigs, past gigs, interviews, merch drops and artist focus (members unique style and BTS).
Create a blog post about a specific album you’ve created, what each song represents, what was the recording like, what does the album art signify, fans want to know the nitty gritty.
Pinterest is also a great way to direct fans back to your Patreon account if you have a profile, where you have your exclusive blogs and behind the scenes for members.
Let me know how you’re going to implement these examples into your own strategy! Head over to my Pinterest profile where you’ll find more examples of Pins to get inspiration from for your own creative business.