Have you been able to identify and nail your ICA (Ideal Client Avatar) yet? You MUST identify who your ideal customer is, if you don’t have clarity around this first step, you’re going to be stretching yourself thin trying to please everyone and let me tell you now, that does not pay the bills. By […]

How to identify and nail your ICA

Image of a wild west film set by Chris Murray from Unsplash

Featured post!

So, you’re probably thinking, who is this ginger with the leather jacket & boots? Well! I thought you’d never ask, allow me to introduce myself.
I’m Sarah, the sheriff in town. 

I'm Sarah